---
title: "Estonia gets its first Gap store at Tallinn’s Ülemiste Centre"
id: "90920"
type: "post"
slug: "estonia-gets-its-first-gap-store-at-tallinns-ulemiste-centre"
published_at: "2026-10-15T23:15:57+00:00"
modified_at: "2026-10-16T10:08:10+00:00"
url: "https://estonianworld.com/business/estonia-gets-its-first-gap-store-at-tallinns-ulemiste-centre/"
markdown_url: "https://estonianworld.com/business/estonia-gets-its-first-gap-store-at-tallinns-ulemiste-centre.md"
excerpt: "The US fashion brand Gap has opened its first store in Estonia, which is also its only standalone outlet in Scandinavia and the Baltics. The […]"
taxonomy_category:
  - "Business"
publisher: "Estonian World"
language: "en-GB"
author: "Sten Hankewitz"
author_url: "https://estonianworld.com/author/stenhankewitz/"
---

# Estonia gets its first Gap store at Tallinn’s Ülemiste Centre

![Estonian content creator Laura Rannaväli at the opening of Gap’s first Estonian store. Photo: Kalev Lilleorg.](https://estonianworld.com/wp-content/uploads/2026/10/Gap-avamine-11-Laura-Rannavali-1024x683.jpeg)

Estonian content creator Laura Rannaväli at the opening of Gap’s first Estonian store. Photo: Kalev Lilleorg.

By  [Sten Hankewitz](https://estonianworld.com/author/stenhankewitz/)
  ·  October 16, 2026  · [Business](https://estonianworld.com/category/business/)
 · 1 minute of reading

**The US fashion brand Gap has opened its first store in Estonia, which is also its only standalone outlet in Scandinavia and the Baltics.**

The nearly 340 sq m (3,700 sq ft) shop opened on 15 October on the second floor of Tallinn’s Ülemiste shopping centre.

It sells Gap’s women’s, men’s and children’s collections, including jeans, logo sweatshirts, chinos and T-shirts.

![Estonian choreographer Ženja Fokin trying on a Gap hoodie. Photo by Kalev Lilleorg.](https://estonianworld.com/wp-content/uploads/2026/10/Gap-avamine-07-Zenja-Fokin-1024x683.jpg)

Estonian choreographer Ženja Fokin trying on a Gap hoodie. Photo by Kalev Lilleorg.

The opening is part of Gap’s broader strategy to strengthen its position in the Baltics and expand its presence in Europe.

US clothing group Gap Inc owns Old Navy, Gap, Banana Republic and Athleta. Its brands’ clothing, accessories and lifestyle products are sold worldwide through company-owned and franchise stores, as well as online retailers.

[https://estonianworld.com/wp-content/uploads/2026/10/Gap-avamine-09-Kristjaana-Mere-scaled.jpeg](https://estonianworld.com/wp-content/uploads/2026/10/Gap-avamine-09-Kristjaana-Mere-scaled.jpeg)

Estonian fashion and lifestyle blogger Kristjaana Mere at Gap’s new store in Tallinn. Photo: Kalev Lilleorg.

## About The Author

![Avatar photo](https://estonianworld.com/wp-content/uploads/local-avatars/15/1707599474-bpfull-100x100.jpg)

[Sten Hankewitz](https://estonianworld.com/author/stenhankewitz/)
Sten Hankewitz is a lifelong journalist and the Executive Editor at Estonian World. Having lived in Estonia, Spain, the UK and all around the US, he now resides in the White Mountains of New Hampshire. He loves to write and besides working at Estonian World, he [writes books](https://estonianworld.com/culture/the-grand-illusion-estonian-worlds-sten-hankewitz-publishes-a-novel-about-growing-up-in-the-soviet-union/)
 and contributes to other outlets. He has strong convictions and shows them unashamedly. You can follow Sten on [Threads](https://www.threads.net/@stenhankewitz)
, [X](https://twitter.com/stenhankewitz)
 and [Facebook](https://www.facebook.com/shankewitz/)
. You can also [email him](mailto:sten@estonianworld.com)
.