Estonian design

Velodroom is trying to vie cyclists around the world with a smart bicycle light (video)

Tartu-based start-up Velodroom is trying to vie bicyclists around the world with a new smart light, which switches on by itself when you go for a ride, adjusts to ambient light level and flashes a bright stop-light while braking. The light turns on with bike movement and switches off one minute after the bike has …

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In conversation with fashion designer Piret Ilves

On minimalism, pink cashmere coats, and the Estonian fashion scene. In conversation with designer Piret Ilves. The work of Piret Ilves was a fortuitous discovery. Walking along Tallinn’s cobblestone paths with a friend, I stumbled upon the store of this young designer and walked in. Piret’s work struck me as …

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Carpet designer Heleri Alexandra Sits attracts attention in Germany

During the recent international Domotex Trade Fair in Hannover, an Estonian company attracted a lot of attention from visitors and local media alike with their extraordinary and eye-catching hand-tufted carpets. One of the most well-known newspapers in Germany, Hannoversche Allgemeine Zeitung, wrote a short story on the company, praising the …

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A trend in tradition: fashion designer Liina Viira modernises the traditional folk costumes

Estonian designer Liina Viira is changing the way we see the traditional folk costumes. Since regaining independence in 1991 Estonia has conceived a reputation of notable achievements. As the inventors of Skype, producers of Olympic medalists, and hosts of renowned song festivals, the people of this nation have a lot …

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Global Estonians: fashion designer Evelyn Toomistu-Banani (Frankfurt, Germany)

Evelyn Toomistu-Banani is a fashion designer, based in Germany. Hi Evelyn, where are you based and how long have you been there? I live with my family in Frankfurt,Germany – and have been here for over 5 years. What made you to choose Frankfurt? For some reason I was dreaming …

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Lady who created “loungerie” and helps Saudi Arabian women to find their sensuality – meet lingerie designer Kriss Soonik

It’s a nice spring day when I meet Kriss at a stylish café in one of those architecturally inspiring Georgian townhouses in London. She arrives by bicycle, and you could excuse yourself by mistakenly thinking of her as just another beautiful girl dreaming her day away in a bohemian district of …

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