---
title: "Estonian start-up Click2Drop aims to change how people buy things"
id: "14556"
type: "post"
slug: "estonian-start-up-click2drop-aims-to-change-how-people-buy-things"
published_at: "2015-03-21T20:48:20+00:00"
modified_at: "2015-03-24T10:39:05+00:00"
url: "https://estonianworld.com/technology/estonian-start-up-click2drop-aims-to-change-how-people-buy-things/"
markdown_url: "https://estonianworld.com/technology/estonian-start-up-click2drop-aims-to-change-how-people-buy-things.md"
excerpt: "A Manchester-based Estonian-founded startup, Click2Drop, is aiming to give customers the power to drop prices of products and services with the help of its platform. […]"
taxonomy_category:
  - "Technology"
taxonomy_post_tag:
  - "Estonian startups"
  - "Estonians in the UK"
  - "Global Estonians"
taxonomy_post_format:
  - ""
publisher: "Estonian World"
language: "en-GB"
author: "Estonian World"
author_url: "https://estonianworld.com/author/estonianworld/"
---

# Estonian start-up Click2Drop aims to change how people buy things

![Image](https://estonianworld.com/wp-content/uploads/2015/03/Click2Drop-Drop-prices-with-one-click-Indiegogo.png)

By  [Estonian World](https://estonianworld.com/author/estonianworld/)
  ·  March 21, 2015  · [Technology](https://estonianworld.com/category/technology/)
 · 1 minute of reading

### A Manchester-based Estonian-founded startup, Click2Drop, is aiming to give customers the power to drop prices of products and services with the help of its platform.

“It’s staggering how much we actually overpay for the products and services every day. All of the things we buy could be 35%-78% cheaper at all times,” [Click2Drop](http://www.clicktodrop.com/)
 founder Taavi Turner said.

According to Click2Drop, “current sales models have some traditional but unnecessary costs. Merchants have to spend quite heavily to reach all of their potential customers, retailers add their juicy margins and when we buy alone we don’t receive any extra discounts on the volume. Click2Drop was founded in 2014 with the sole purpose to offer a solution for these problems.”

The company said that it “combines the power of social media with the e-commerce experience. Once a deal goes live every person can drop the price by just simply sharing the offer with their friends. The more a deal is being shared the more the price drops for everyone. At the end of the deal each participant can buy the product with the same low price.”

“A few hundred test-customers have already tested Click2Drop beta platform and bought their first products,” the company noted, adding that it is now in the final stages of development.

## About The Author

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[Estonian World](https://estonianworld.com/author/estonianworld/)
[Estonian World](https://estonianworld.com)
 is a global independent online magazine, founded in London in 2012 and headquartered in Tallinn, Estonia. The magazine has editorial representations in London, Boston, Los Angeles and Tallinn, and contributors all over the world, on every continent. Follow us on [Facebook](https://www.facebook.com/EstonianWorld/)
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