Estonia gets its first Gap store at Tallinn’s Ülemiste Centre

The US fashion brand Gap has opened its first store in Estonia, which is also its only standalone outlet in Scandinavia and the Baltics.

The nearly 340 sq m (3,700 sq ft) shop opened on 15 October on the second floor of Tallinn’s Ülemiste shopping centre.

It sells Gap’s women’s, men’s and children’s collections, including jeans, logo sweatshirts, chinos and T-shirts.

Estonian choreographer Ženja Fokin trying on a Gap hoodie. Photo by Kalev Lilleorg.
Estonian choreographer Ženja Fokin trying on a Gap hoodie. Photo by Kalev Lilleorg.

The opening is part of Gap’s broader strategy to strengthen its position in the Baltics and expand its presence in Europe.

US clothing group Gap Inc owns Old Navy, Gap, Banana Republic and Athleta. Its brands’ clothing, accessories and lifestyle products are sold worldwide through company-owned and franchise stores, as well as online retailers.

Estonian fashion and lifestyle blogger Kristjaana Mere at Gap’s new store in Tallinn. Photo: Kalev Lilleorg.
Estonian fashion and lifestyle blogger Kristjaana Mere at Gap’s new store in Tallinn. Photo: Kalev Lilleorg.

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