Estonian startup wins the first prize at a metal industry exhibition

A year-old Estonian startup,, has won the title of the best startup at EuroBLECH, one of the world’s largest exhibitions of metal working technology, held in Germany, for a solution that accelerates the production and ordering process of metal companies.

Competing with contestants from 40 countries in the EuroBLECH contest, “Step into Digital Reality”, the on-demand solution developed by cuts the lengthy and cumbersome outsourcing process down to seconds. The technology developed by the Estonian startup also “raises international prominence and also provides a competitive edge for local manufacturers of sheet metal”, the company said in a statement.

Speaking at the award ceremony held in Germany, Martin Vares, one of the founders of, said that the feedback the company had “received from manufacturers and engineers until now has been extremely positive as it enables them to get instant quotes and lead times so that they focus on their main business”.

The Estonian ministry of economic affairs has focused the national industrial policy on the digitisation and automation of production processes and promoting exports of Estonian manufacturers.

New export opportunities for Estonian manufacturers

“The web-based solution developed by opens up new export opportunities and sectors for Estonian manufacturers and also allows to export the innovative technology worldwide,” the company said in a statement. “Estonian developments are already now exported to countries such as Australia and the United States.”

The “Step into Digital Reality” contest encourages companies working with sheet metal to implement digital processes. The contest was held in three categories: the best startup, e-mobility and digital transformation.

EuroBLECH is an international exhibition for the sheet metal working industry that in 2018 celebrates its 25th anniversary. This year the exhibition showcases a wide range of intelligent technology and innovative sheet metal processing solutions.


Cover: Martin Vares, one of the founders of

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