Adam Rang

Adam Rang is a British-Estonian entrepreneur living in Tallinn. He previously helped develop Estonia's e-Residency programme and is now focused on exporting Estonian saunas.

Chasing Unicorns: A hilarious new movie about Estonian entrepreneurs taking on the world

Estonia’s startup community is already famous around the world, not least for producing four “unicorn” startups valued at more than USD1 billion; now, though, Estonia’s startup community has finally made it to the big screen. “Chasing Unicorns” (“Ükssarvik” in Estonian) is a hilarious new movie told from the perspective of …

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Sweat it like Beckham: EstonianSaunas.co.uk helps more Brits build Estonian saunas

An Estonian-founded British company has partnered with HUUM, Estonia’s leading sauna stove maker, to deliver sauna design and technology in the UK. This article is sponsored by EstonianSaunas.co.uk Hygge, lagom, friluftsliv, päntsdrunk. Over the past few years, a series of Nordic words such as these have crossed the North Sea and entered the …

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Estonian soldiers build a sauna in Africa to support their peacekeeping mission

The Estonian military has a tradition of building saunas on deployment – and that even applies in the 40°C heat out in Mali, West Africa. If you think it’s hot in Estonia on a nice summer day, then spare a thought for the Estonian soldiers serving in the 40°C (104°F) …

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Here’s proof that Estonians really can vote online from anywhere

We jumped into ice cold water during a sauna session to vote in Estonia’s parliamentary election. Just because we can. Estonians can do almost anything online from anywhere  – including choose their parliament in just a few clicks. Voting is currently taking place online for Estonia’s next parliament, Riigikogu, so instead of …

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Report: The sauna marathon in Otepää inspires Estonians and international visitors alike

The tenth annual European Sauna Marathon in the Estonian winter capital, Otepää, featured new technology, more nationalities and crazier outfits, writes Adam Rang. Nearly 800 competitors from 16 countries in 188 teams visited 19 saunas around one Estonian town on 2 February for the European Sauna Marathon 2019. It was the biggest and craziest competition in its 10-year history, as well …

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How to compete in Estonia’s European sauna marathon 2019

Adam Rang gives an overview of Estonia’s European sauna marathon, a bizarre competition, held in the Estonia’s “winter capital” Otepää (as always) on 2 February. The European sauna marathon – one of the few sports in which Estonians regularly emerge as world champions – will take place for the 10th …

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A Finnish inventor plans a nine-hour sea voyage to Estonia in his sauna

There are several saunas travelling between Finland and Estonia each day inside passenger ferries, but no sauna has ever made the crossing on its own before – until now. Janne Käpylehto, a Finnish author, inventor and energy specialist, plans to become the first person to sail a sauna across the …

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