Adam Rang

Adam Rang is a British-Estonian entrepreneur living in Tallinn. He previously helped develop Estonia's e-Residency programme and is now focused on exporting Estonian saunas.

Adam Rang: Mass panic is a myth; times of crisis can bring out the best in people

Many people are concerned about how to prevent mass panic around the coronavirus, but Adam Rang, a regular contributor to Estonian World and a trained crisis communications professional, argues that people generally don’t panic in times of crisis – as long as you give them good information. We have nothing …

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Kirepi village celebrates its surprise win at the XI European Sauna Marathon

Estonia’s most bizarre annual sporting event, the European Sauna Marathon, resulted in a true underdog victory for the residents of Kirepi village who spent six days building a temporary sauna so they could take part; our sauna reporter, Adam Rang, who was there with his own sauna, says there’s hope …

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A wintry forest in Estonia.

Want to cut down a Christmas tree in Estonia? There’s an app for that

Estonia has a state app for helping people choose and cut down their own Christmas tree; Adam Rang ventured into the forest to see how well it really works. Estonia’s State Forest Management Centre, known as the RMK, has released an improved mobile app service to help people in Estonia …

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The next European Sauna Marathon to take place in Otepää in February

One of Estonia’s most bizarre – yet increasingly popular – sporting events will take place again in the country’s “winter capital”, Otepää; the eleventh European Sauna Marathon will take place on 15 February 2020, the organisers from Otepää Municipality and the Otepää Cultural Centre announced.  The European Sauna Marathon started …

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Adam Rang: Why does the Mall of Tallinn get a free pass from Estonian language rules?

The Estonian authorities are keen to protect the Estonian language, although one glaring use of English in Tallinn seems to have been given a free pass; Adam Rang questions whether there is a deeper problem behind this. I love flying into Tallinn Airport, but there’s one thing about it now …

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Chasing Unicorns: A hilarious new movie about Estonian entrepreneurs taking on the world

Estonia’s startup community is already famous around the world, not least for producing four “unicorn” startups valued at more than USD1 billion; now, though, Estonia’s startup community has finally made it to the big screen. “Chasing Unicorns” (“Ükssarvik” in Estonian) is a hilarious new movie told from the perspective of …

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Sweat it like Beckham: EstonianSaunas.co.uk helps more Brits build Estonian saunas

An Estonian-founded British company has partnered with HUUM, Estonia’s leading sauna stove maker, to deliver sauna design and technology in the UK. This article is sponsored by EstonianSaunas.co.uk Hygge, lagom, friluftsliv, päntsdrunk. Over the past few years, a series of Nordic words such as these have crossed the North Sea and entered the …

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Estonian soldiers build a sauna in Africa to support their peacekeeping mission

The Estonian military has a tradition of building saunas on deployment – and that even applies in the 40°C heat out in Mali, West Africa. If you think it’s hot in Estonia on a nice summer day, then spare a thought for the Estonian soldiers serving in the 40°C (104°F) …

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