Peter Kentie

Peter Kentie is managing director at Eindhoven365, the organisation responsible for the city marketing of Eindhoven region in the Netherlands.

Peter Kentie: My Estonia – a mix of pleasure and pain

Peter Kentie / May 18, 2018

Peter Kentie, a Dutch marketing ace, who in 2016 proposed an ambitious nation branding concept and a new slogan for Estonia, shares his reflections on the country – what is good and what can be improved upon. Can anyone be truly objective? As an observer, friend or even a lover, commenting on a foreign nation? […]

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Peter Kentie: Estonia’s new branding is more style over substance

Peter Kentie / January 16, 2017

Peter Kentie, the Dutch marketing and branding specialist, says in a comment to Estonian World that the designers behind the new estonia.ee and brand.estonia.ee sites created a solution with their peers in mind, missing out on their task to create for general use by leaving out emotion and sentiment. To be honest, I find it

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