Former Tinder communications chief to speak at the Tartu startup festival

Hermione Way, the former head of European communications at Tinder, joins over 100 speakers at the business festival, the sTARTUp Day, in Estonia’s second largest town, Tartu. 

Entitled “from zero to hero”, the festival will bring together over 100 speakers, among them the brand consultant, Hermione Way, who will share her experiences about storytelling and social media branding; the first and only Swedish astronaut, Christer Fuglesang; one of the leading urban and climate strategists in the world, Boyd Cohen; a design marketing guru and the former Christie’s (British action house) marketing chief, Marc Sands; and David Helgason, the founder of Unity Technologies, the world’s most widely used real-time 3D development platform.

“It’s very impressive that a small country has had such a big influence in the technology industry. I’m looking forward to finding out what’s in the water to make it such a technologically advanced place,” Way said in a statement ahead of her visit to Tartu.

The international speakers will be complemented by several Estonian founders, among them Kristel Kruustük (Testlio), Kaarel Kotkas (Veriff) and Alari Aho (Toggl).

The three-day programme will include discussions, practical hands-on seminars with professionals, pitching competitions and a large demo area for companies to showcase their products and innovations.

There’s also a pitching competition for startups with a main prize worth up to €250,000 investment from the Nordic Angel Programme.

The sTARTUp Day will take place for the third time and is expected to attract up to 4,000 visitors from 23-25 January 2019.


Cover: Hermione Way.

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About the author: Silver Tambur

Silver Tambur is the cofounder and Editor-in-Chief of Estonian World. He has previously studied journalism at the University of Tartu, and politics and society at the Birkbeck College, University of London. Silver has been the editor at the Estonian Public Broadcasting’s news service in English, as well as contributing for the Business Sense magazine in the UK, Deutsche Welle and Radio New Zealand. You can also follow him on Twitter and like his page on Facebook. You can write to Silver at