UPDATED: The Estonian clean-up initiative engages 144 countries in a single day

The Estonian-founded global clean-up initiative, Let’s Do It! World, brought together 144 countries from all over the world for a massive waste clean-up on 15 September.*

The Let’s Do It! movement, which started in Estonia in 2008 when 50,000 people came together and cleaned up the entire country in five hours, has since grown into a global operation and engaged over 20 million environmentally savvy volunteers around the world.

On 15 September, an extensive network of NGOs, civic groups and institutions joined together to organise the world’s biggest clean-up action – called World Cleanup Day.

The World Cleanup Day gathered an estimated 13 million volunteers – united with their energy, goodwill and concern for the environment – to clean their countries of waste pollution in a single day.

The clean-up started in Fiji island and New Zealand – where about 5,000 volunteers turned up in Auckland and Wellington – and ended in American Samoa.

The biggest turnout during the first 10 hours of the campaign was reported in Indonesia and Nepal. In Nepal, about a million people turned up, out of the country’s 29 million population. In Indonesia, 3.3 million people turned out and in Pakistan, three million did the same.

In India, an estimated 110,000 people joined the crowd for a cleaner planet. On one of the beaches in Mumbai, there were 800 volunteers cleaning, for example.

Read also how the Let’s Do It! World got its start back in 2008.


* Please note that the live broadcast is now finished. Images courtesy of World Cleanup Day.

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About the author: Estonian World

Estonian World is a global independent online magazine, founded in London in 2012 and headquartered in Tallinn, Estonia. The magazine has editorial representations in London, Chicago and Tallinn, and contributors all over the world, on every continent. Follow us on Facebook, Twitter, LinkedIn and Instagram.