Estonian World, the global online magazine founded in London, the UK, in 2012 and now headquartered in Tallinn, is rated as the number one Estonia authority on the social media by the Paris-based agency, Agilience.
Agilience has rated Estonian World very highly among the international media outlets and institutions that share news and write about Estonia and the Baltic Sea region in general – rating it number one Estonia authority and number nine in the Baltic states.
Estonian World is also the highest rated media outlet about Estonia – the taxpayer-funded public broadcasting’s English-language version ERR News, is rated second.
Agilience also offers some clues to its methodology. “Our unique and patented algorithm measures their authority with two objective criteria: their focus on the topic and their recognition by their peers. Thus, topic authorities are in the best position to post or share a story that will widely resonate within the community, this is the resonance factor.”
Ever-growing loyal readership
Estonian World was founded in London in 2012 by two Estonian expats, Silver Tambur and Sander Saar, who had met by chance at one of the local community events. The magazine is now officially based in Tallinn, while maintaining editorial representations in London, Atlanta and Toronto, and contributors all over the world, on every continent.
“It is always a great motivator when others take a notice of your hard work. We founded Estonian World because as young Estonian expats, working in London, we wanted more people in the world to know about how Estonians do things and what we are all about – our digital solutions, great culture and traditions, and the beautiful country,” Silver Tambur, the magazine’s editor-in-chief, said.
“I would really like to use this occasion to thank our loyal readers – it is always so heart-warming to see that Estonian World’s content matters to so many people around the world – be it young Estonian expats abroad, people with Estonian roots or increasingly, non-native residents in Estonia,” Tambur added.
According to Sten Hankewitz, the magazine’s deputy editor, Estonian World is a great example of what a citizens’ initiative can achieve. “Without hundreds of thousands of euros of state-subsidies, a small team has used their own resources and built up the most successful English-language media outlet about Estonia, with 35,000 ever-growing number of followers on the social media and over 100,000 monthly readers all across the world,” Hankewitz said.
Estonian World has always been free to use and ad-free, but the magazine has started to offer sponsored content. To ensure the magazine’s sustainability, Estonian World has also opened a donations page.