Successful Estonian start-up Click & Grow recently ran a Kickstarter campaign for their Smart Herb Garden, raising $625,851 from 10,477 backers. I had the privilege to look after the marketing side for this project and I really mean ‘privilege’. Running a Kickstarter campaign is a marketer’s dream job: it’s highly measurable, the duration is finite and the […]
How to run a successful Kickstarter campaign: 7 tips Read More »
Hosewear is a young, environmentally friendly Estonian company (or dare I say startup) that makes bags out of recycled firehoses. Ironically, written-off firehose would otherwise be burnt. Ivar Arulaid (22), the young man behind the project, contacted me about a year ago to discuss this up-cycling idea he had. I once led a successful project
Hosewear makes bags out of recycled firehoses Read More »
Estonian tech company Toggl is basically an online time tracking tool, which is popular with freelancers, groups, and small companies. It allows people to track the time they spend on various projects. It’s internet-based and can be up and running from scratch in less than a minute. It has desktop widgets, an iPhone app, and an
Keep it simple, talk to users – how Toggl has attracted 20’000 paid users, and counting Read More »
