Estonian World’s Best of 2012 – Business & Technology

Here we look back at some of the more remarkable business & tech stories that we published last year:


Start-up entrepreneur Priit Salumaa wrote a comprehensive report about Estonian start-up scene – or what has become to be known internationally as #estonianmafia:

#estonianmafia: The Insider View


Estonian architects Maarja Kask, Karli Luik and Ralf Lõoke from the Tallinn-based practice Salto built the world’s longest trampoline in a Russian forest, submitted as part of an arts festival:

Estonian architects create the world´s longest bouncing trampoline

Feature story about London-based fashion designer Kriss Soonik who emphasised that it doesn’t matter where one physically lives in today’s cosmopolitan world – she maintained that she would always be an Estonian, no matter where she chooses to live geographically:

Lady who created “loungerie” and helps Saudi Arabian women to find their sensuality – meet lingerie designer Kriss Soonik

Feature story about another London-based Estonian entrepreneur, CrowdIPR’s Taavi Raidma:

Intellectual Property World is Our Oyster: Meet Taavi Raidma, co-founder and CEO of UK-based CrowdIPR


We wrote how the international think tank Intelligent Community Forum (ICF) included Tallinn, the capital of Estonia, on its list of the 21 most intelligent communities in the world:

Tallinn among Top 21 Intelligent Communities in the World

Every Estonian schoolchild will soon be able to write their own code and produce software

Feature story with New York-based Erply’s founder Kris Hiiemaa:

Erply’s Founder & CEO Kris Hiiemaa: “Estonian start-ups should take full advantage of the opportunities that they’ve been offered”

Start-up entrepreneur Andrus Purde wrote about Estonian tech company Toggl – an online time tracking tool, which is popular with freelancers, groups, and small companies.  It allows people to track the time they spend on various projects:

Keep it simple, talk to users – how Toggl has

attracted 20’000 paid users, and counting


Ryan Bourne who works as the Head of Economic Research at the Centre for Policy Studies in London, concluded in October:

Estonia proves that it’s possible to cut spending and continue to grow

Photos: VisitEstonia/Tallinn Image Bank/Private Collections

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