The first European startup magazine, CoFounder, launched in Estonia

CoFounder, a quarterly magazine claiming to be the first in Europe dedicated solely on startups, was recently launched at the biggest startup conference in the Nordic area, Slush, in Helsinki. The magazine covers the European startup landscape, business angels and investors.

Compared with blogs, which are mostly news-oriented, CoFounder provides deeper content, analysing the startup scene through surveys, pursuing openness and providing real facts for investors.

With a print edition, the magazine has a challenging task of breaking into the old media industry, which has started to change. While most of the media today is moving towards shorter and lighter stories, the founders of CoFounder, Tarmo Virki (the former Reuters European technology correspondent) and Jari Peltola (the former editor in chief of several Finnish IT magazines), believe it’s worth to keep analytical stories based on true facts and experiences.


“We see the industry booming in Europe’s hottest startup capitals – London, Berlin, Paris, Helsinki, Stockholm, Tallinn, Tel Aviv, Amsterdam, but what has been missing in the industry was an analytical media publication. The initial feedback from readers at Slush was extremely positive – there is definitely a clear demand for a serious magazine covering the startup landscape,” Virki said.

CoFounder was established together with one of the biggest Nordic startup blogs, ArcticStartup. In the first edition, there are contributors from London, Norway and Finland, as well as from Estonia. The goal of the founders is to grow CoFounder quickly into a pan-European publication that would reach all the startup capitals in Europe.

Although it has been launched in print, the CoFounder magazine is also available as an iPhone app.

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About the author: Triin Linamägi

Triin is content strategist at and freelance writer for and Estonian World. As a startup enthusiast, she loves to write about new developments in startup world and young inspiring entrepreneurs emerging form Estonia and worldwide.