Estonian Fashion

A new Estonian invention: customised shoe inserts let women wear high heels without pain

A new Estonian invention – Heelosophy shoe inserts – says it allows women wear their high heels daily, have ultimate comfort in footwear, and all of this without compromising on the looks. Most women have probably, at least once in their life, experienced the moment when heels that made her …

A new Estonian invention: customised shoe inserts let women wear high heels without pain Read More »

Estonian hair stylist Helen Heinroos crowned a finalist in London

Aspiring people from around the world are always flocking to London, to look for better opportunities and make their mark. Hair stylist Helen Heinroos is not an exception. She came to London just a year ago, to put herself to the test in one of the great world cities. Recently, …

Estonian hair stylist Helen Heinroos crowned a finalist in London Read More »

Estonian luxury fashion brand Uschanka attracts fans around the globe – interview with the founders

The story of Estonian luxury fashion brand Uschanka started when fashion designer Piret Puppart travelled to ancient villages of Siberian reindeer hunters. Puppart became inspired by the beautiful printed shawls and fabrics worn by women who often inherited them from their mothers and grandmothers. She put her ideas to entrepreneurs …

Estonian luxury fashion brand Uschanka attracts fans around the globe – interview with the founders Read More »

Estonian fashion in London: winning the International Fashion Showcases with conceptual narratives (video)

For the third year in a row, the Estonian fashion industry is represented at the International London Fashion Week from 14 – 18 February, as part of the International Fashion Showcase – a collaborative project launched by the British Council and the British Fashion Council in 2012. For the second …

Estonian fashion in London: winning the International Fashion Showcases with conceptual narratives (video) Read More »

Global Estonians: professional make-up artist Gerda Miller (London)

Gerda is a professional make-up artist, who has her own outstanding style and look. Tartu-born and East-London-based, she loves art and films. I met Gerda when she had just finished preparations for her second exhibition called “One Side of the Story“, in collaboration with photographer Heikki Leis, and found some …

Global Estonians: professional make-up artist Gerda Miller (London) Read More »

In conversation with fashion designer Piret Ilves

On minimalism, pink cashmere coats, and the Estonian fashion scene. In conversation with designer Piret Ilves. The work of Piret Ilves was a fortuitous discovery. Walking along Tallinn’s cobblestone paths with a friend, I stumbled upon the store of this young designer and walked in. Piret’s work struck me as …

In conversation with fashion designer Piret Ilves Read More »

Scroll to Top